The internet has slowly made its way into nearly every industry out there. This also includes the fashion industry. The simplest example of this is the applications that different brands have created so that customers can order products online. This eliminates the need to travel all the way to a shop or a mall to buy clothes, shoes, or other accessories and adds more convenience to the shopping experience.
However, you would be glad to know that there are a lot of other ways that the internet and technology have revolutionized the fashion industry, some of which have been discussed below:
The Optimization of User Data
The internet relies heavily on the flow of data. The same goes for the fashion industry as well. Brands can only figure out what their customers like and prefer after reading patterns of data to judge preferences.
Not only is it important for brands to receive data, but it is also essential for you, the customer, to transmit data as well. For seamless data traveling, it is necessary to opt for an internet connection that is fast and reliable, which is why I would recommend looking into Spectrum Internet Plans. Once your internet is sorted, you can begin sending and receiving data with all your favorite brands so they can read your preferences.
An example of this transfer of data is when you are buying something online. This includes your personal preferences, and when you open products to look at them, the algorithm picks up what you might like more than the other products. This can help the website suggest more products to you.
The Integration of Google’s Multisearch
I remember, a couple of years ago, I used to like things that I would see in images, and it would take me ages to figure out where those things were from. From shirts to shoes, I would spend countless hours trying to figure out where I could find those products.
Then, Google created a multisearch feature that breaks down the image product for the user and tells you which brands they are from. Now, all I have to do is save the said image and upload it on Google Lens and leave the rest to Google. Google then searches on the internet and tells me where I can find each product. Now I know down to every detail where I can get shirts, accessories, pants, and shoes!
The Use of Social Media
Social media isn’t just good for talking to your friends and family, but it is also a great marketing tool as well. You must have noticed how you can find nearly all of your favorite brands on Instagram or Facebook. This makes it necessary for a brand to have a social media presence.
Having a social media account brings brands in front of potential customers. For instance, if you want to see what the latest collection of Zara, you can conveniently open Instagram and head to Zara’s page to access the latest collection.
Social Media Influencers
Normally, one would think that social media influencers don’t do much. They just party all day and share their experiences with their followers. However, there is a lot more to social media influence than meets the eye.
Influencers are a part of something called “trendsetting”. They are endorsed by brands, and in return, the influencers share their “outfits” to the audience, which creates a sense of need among people. This is a great marketing strategy at the end of fashion businesses since it boosts sales.
For instance, a lot of models endorse makeup products, and followers usually have this need to get the same makeup product as well. This is how “influencing” works.
The Creative Use of Augmented Reality
Out of all the technological advances, Augmented Reality (AR) and Virtual Reality (VR) are the ones that amazed me the most.
I was astounded to see how certain brands such as Burberry introduced Augmented Reality to their online platforms. This created the sense of an online “try room” where you can try on products before buying them.
Even Nike used the concept before releasing certain sneakers for fans so that they could try on the shoes before buying them. I thought it was a pretty smooth concept, and it makes things a lot more convenient!
The Intelligent Use of Online Ads
Have you ever noticed that when you search for a bag on Google, head to Instagram and suddenly you come across ads related to bags? That is how the concept of online ads works.
The algorithm picks up on your preferences and starts showing you ads that you might be interested in. You will likely be compelled to click on an ad to buy a certain product. This goes to show how important the internet and social media are for marketing products related to fashion.
Bonus Tip!
The next time you head online to buy something, make sure that they have a virtual try room. It will make it easier for you to see which size fits you and whether the product would look good on you or not.