The 1970s were a decade of bold experimentation, cultural shifts, and unforgettable style. Today, as fashion trends cycle through time, we’re witnessing a remarkable resurgence of 70s fashion. From bell-bottom jeans to platform shoes, the era’s iconic looks are making a comeback, captivating a new generation of fashion enthusiasts. In this article, we’ll dive into the vibrant world of 70s fashion, exploring its history, key trends, and enduring influence on contemporary style.
The Cultural Canvas: Understanding 70s Fashion in Context
The 1970s were a time of significant social and political change. The Vietnam War, the Civil Rights Movement, and the rise of feminism all shaped the cultural landscape. Fashion became a powerful form of self-expression, reflecting the era’s spirit of rebellion and individuality.
- Anti-war sentiments fueled the hippie movement
- Women’s liberation influenced fashion choices
- Disco culture celebrated glamour and excess
- The oil crisis led to a focus on synthetic fabrics
As Hunter S. Thompson, a prominent figure of the time, aptly put it: “The 1970s were a time of confusion, cynicism, and unreal expectations.” This sentiment was mirrored in the eclectic fashion choices that defined the decade.
The Music-Fashion Connection
The 70s saw an unprecedented intertwining of music and fashion:
| Genre | Fashion Influence |
|---|---|
| Disco | Glittery, form-fitting styles |
| Rock | Leather jackets, ripped jeans |
| Folk | Handcrafted, earthy looks |
| Punk | Safety pins, tartan patterns |
Each genre had its distinct style, with fans often dressing like their idols. This trend continues today, with festivals like Coachella showcasing modern interpretations of 70s festival fashion.
Key Trends: The Staples of 70s Style
Bell-Bottom Jeans: The Ultimate 70s Statement
No discussion of 70s fashion is complete without mentioning bell-bottom jeans. These wide-legged pants, often paired with tight-fitting tops, created a distinctive silhouette that screamed 70s chic.
“Give me a pair of bell-bottoms and a peasant top, and I’ll conquer the world.” – Cher
Today, brands like Levi’s and Wrangler are reintroducing bell-bottoms, proving their timeless appeal. For authentic vintage pieces, check out Etsy’s 70s fashion collection.
Modern Bell-Bottom Options
- Reformation’s 70s Inspired Jeans: High-waisted, made from sustainable materials.
- ASOS Design Flare Jeans: Affordable options in various washes.
- Free People Just Float On Flare Jeans: With stretch for comfort.
Platform Shoes: Elevating Style to New Heights
In the 70s, footwear went to extremes with towering platform shoes. These sky-high heels, often featuring chunky wooden or cork soles, added inches to one’s height and made a bold fashion statement.
- Popular among both men and women
- Often featured in disco scenes
- Provided stability despite their height
- Some had built-in goldfish in the heels!
Modern designers like Marc Jacobs and Gucci frequently incorporate platform shoes into their collections, paying homage to this 70s staple.
Iconic 70s Platform Shoes
- Vivienne Westwood’s Super-Elevated Gillie: A modern twist on the 70s style.
- Original Dr. Scholl’s Exercise Sandals: Still available today.
- YSL Tribute Platforms: A luxe take on the 70s trend.
Bohemian Bliss: Peasant Tops and Maxi Dresses
The hippie movement significantly influenced 70s fashion, giving rise to flowy, nature-inspired designs. Peasant tops with billowy sleeves and intricate embroidery became wardrobe essentials.
| Bohemian Style | Key Features | Modern Example |
|---|---|---|
| Peasant Tops | Loose fit, puffy sleeves, embroidery | Spell & The Gypsy’s Blouses |
| Maxi Dresses | Floor-length, floral prints, earthy tones | Zimmermann’s Floral Maxis |
| Accessories | Headbands, oversized sunglasses, fringe bags | Gucci’s Fringe Bags |
Pro Tip: Layer your maxi dress with a fringed vest for ultimate 70s boho vibes. Try Anthropologie’s Fringed Vest Collection for options.
Disco Fever: Glitz, Glam, and Groove
When we think of 70s fashion, the dazzling world of disco often comes to mind. As the genre exploded in popularity, it brought with it a fashion revolution characterized by glitter, sequins, and skin-tight fits.
Jumpsuits: One-Piece Wonders
Jumpsuits became the go-to outfit for disco nights. These one-piece garments, often made from stretchy materials like spandex, allowed for unrestricted dance moves.
- Popularized by music icons like ABBA and Elvis
- Featured wide legs and plunging necklines
- Often adorned with sequins or metallic finishes
- Some had built-in capes or hoods
Modern Jumpsuit Picks
- Halston’s Draped-Back Jumpsuit: Directly inspired by their 70s designs.
- Norma Kamali’s All-in-One: A sleek, modern take.
- House of CB’s Sequin Jumpsuit: Pure disco glamour.
Studio 54: The Ultimate Fashion Stage
No venue encapsulated 70s glamour quite like Studio 54. This legendary New York nightclub was a melting pot of fashion, music, and celebrity culture.
“Studio 54 made Halloween in Hollywood look like a PTA meeting.” – Truman Capote
The club’s regulars, including Bianca Jagger and Diana Ross, showcased the decade’s most daring looks:
- Halter neck tops
- Wrap dresses
- Satin hot pants
- Metallic lamé gowns
For a modern twist on disco style, look to designers like Saint Laurent and Balmain, who frequently draw inspiration from this glitzy era.
The Rise of Polyester
The 70s saw a surge in synthetic fabrics, particularly polyester:
- Cheap to produce
- Resistant to wrinkles
- Held vibrant colors well
- Perfect for tight, disco styles
Pro Tip: While vintage polyester can feel less breathable, modern tech has improved its comfort. Try Ministry of Supply’s 70s-Inspired Kinetic Collection for high-tech polyester that moves with you.
Men’s Fashion: Breaking Boundaries
The 70s were a revolutionary time for men’s fashion. Traditional notions of masculinity were challenged as men embraced flamboyant, expressive styles.
Leisure Suits: Casual Meets Cool
The leisure suit, consisting of a matching jacket and trousers, became a symbol of 70s men’s fashion. Often made from polyester and featuring wide lapels, these suits embodied casual sophistication.
- Popular colors: pastels, earth tones
- Worn with wide-collared shirts
- Seen on TV shows like “Charlie’s Angels”
- Often paired with gold chains
The Leisure Suit’s Comeback
- Todd Snyder’s Unstructured Suits: Modern leisure suit vibes.
- ASOS Design Two-Piece: Budget-friendly options.
- Mr. Turk’s Palm Springs Suits: True to 70s aesthetics.
Rock ‘n’ Roll Influences: From Stage to Street
Rock stars like David Bowie, Elton John, and Mick Jagger were fashion icons, their stage outfits inspiring everyday men’s style.
| Rock Star | Signature Style | Modern Interpretation |
|---|---|---|
| David Bowie | Glam rock, gender-bending looks | Palomo Spain’s Collections |
| Elton John | Flamboyant suits, oversized glasses | Gucci’s Alessandro Michele Era |
| Mick Jagger | Tight trousers, flowing scarves | Saint Laurent’s Skinny Suits |
These artists showed that men’s fashion could be bold, colorful, and boundary-pushing. Today, musicians like Harry Styles continue this tradition, often in 70s-inspired ensembles.
The Power of Prints
Men’s fashion in the 70s was a riot of patterns:
- Paisley shirts
- Polka dot ties
- Geometric print blazers
- Wide, colorful stripes
Pro Tip: Ease into 70s prints with one statement piece. Pair a Paul Smith Floral Shirt with neutral trousers for a subtle nod to the era.
Accessories: The Finishing Touches
In 70s fashion, accessories weren’t just add-ons—they were essential components of any outfit.
Oversized Sunglasses: A Must-Have
Large, statement sunglasses were everywhere in the 70s. Whether aviator-style or with gradient lenses, these shades added instant cool to any look.
- Jackie O’s oversized frames set the trend
- Gradient lenses in browns and greens were popular
- Brands like Ray-Ban and Gucci were favorites
- Wraparound styles gained popularity
Modern 70s-Style Shades
- Celine’s Oversized Acetate Frames: Luxury with a retro twist.
- Ray-Ban’s 70s Reissues: Authentic reproductions.
- Warby Parker’s Durand Line: Affordable, vintage-inspired.
Scarves and Headbands: Boho Flair
In keeping with the bohemian spirit, scarves and headbands were ubiquitous. Used to tie back hair, worn as belts, or draped around the neck, these versatile accessories added a free-spirited touch.
“A scarf is the most liberating thing you can wear.” – Diane von Furstenberg
Modern iterations of these accessories can be found at retailers like Urban Outfitters and ASOS, showcasing their enduring charm.
Statement Jewelry
70s jewelry was all about making a bold statement:
| Type | Features | Where to Find |
|---|---|---|
| Chokers | Velvet, shells, coins | Madewell’s Collection |
| Hoop Earrings | Oversized, often gold | BaubleBar’s 70s Line |
| Mood Rings | Color-changing stones | Uncommon Goods’ Selection |
Pro Tip: A single statement piece can transform a modern outfit into a 70s-inspired look. Try a pair of huge hoops with a simple white tee and jeans.
Hair and Makeup: The 70s Beauty Revolution
No discussion of 70s fashion is complete without mentioning the era’s distinctive beauty trends.
Hairstyles: From Shag to Afro
The 70s saw a diverse array of iconic hairstyles:
- The shag cut, popularized by Jane Fonda
- Farrah Fawcett’s feathered waves
- The bold, natural afro
- Bowie-inspired mullets
Each style reflected different facets of 70s culture, from laid-back California vibes to the Black Power movement’s celebration of natural beauty.
DIY 70s Hair
- Sun-In Spray: For natural-looking highlights.
- Conair’s Hot Rollers: Perfect for Farrah Fawcett waves.
- Carol’s Daughter Natural Line: Enhances curls for afro styles.
Makeup: All About the Eyes
While the 60s were about bold lashes, 70s makeup focused on dramatic eye shadows and liner.
| Look | Key Features | Recommended Products |
|---|---|---|
| Disco Glam | Glittery shadows, thin brows | Pat McGrath’s Mothership V Palette |
| Natural | Earth-toned shadows, coral lips | Clinique’s Black Honey Collection |
| Punk | Heavy eyeliner, dark lipstick | Urban Decay’s 24/7 Liners |
Pro Tip: For an authentic 70s eye, extend your eyeshadow up to the brow bone. The Fenty Beauty Snap Shadows in “True Neutrals” is perfect for this technique.
70s Fashion Icons: Then and Now
Certain celebrities became synonymous with 70s style, their fashion choices shaping the decade’s aesthetic.
- Cher: Known for her daring, skin-baring outfits
- Stevie Nicks: The queen of rock ‘n’ roll bohemian
- Donna Summer: The epitome of disco glamour
- Diane von Furstenberg: Made wrap dresses iconic
Today, stars like Zendaya, Florence Pugh, and Lorde often channel 70s vibes on red carpets, proving the era’s lasting impact.
Recreating Iconic Looks
| 70s Icon | Signature Look | Modern Recreation |
|---|---|---|
| Bianca Jagger | White suit on horseback | Bianca Spender’s White Suit |
| Farrah Fawcett | Red one-piece swimsuit | Solid & Striped’s Farrah Suit |
| Debbie Harry | Asymmetric dresses | Off-White’s Spring Collection |
Sustainable Style: 70s Fashion’s Eco-Friendly Appeal
In our current climate-conscious era, 70s fashion’s comeback is particularly fitting. Many 70s trends align with today’s focus on sustainability:
- Natural fabrics like cotton and linen were prevalent
- Buying secondhand was common, not just trendy
- Multi-purpose garments (like wrap dresses) reduced waste
- Repairing clothes was standard practice
As noted by Stella McCartney, a pioneer in sustainable fashion: “The future of fashion is circular. It has to be.” The 70s ethos of repurposing and valuing quality over quantity resonates with this vision.
Eco-Friendly 70s Style Today
- Reformation’s Earth Collection: 70s styles, sustainably made.
- ThredUp’s Vintage Section: Authentic 70s pieces, secondhand.
- Patagonia’s Long-Lasting Basics: Inspired by 70s durability.
Pro Tip: Host a 70s-themed clothing swap with friends. It’s a fun way to refresh your wardrobe sustainably, just like they did in the 70s!
DIY Culture: Making Fashion Personal
The 70s saw a surge in do-it-yourself (DIY) fashion. People customized their clothes, reflecting the era’s individualistic spirit.
- Tie-dyeing t-shirts and dresses
- Embroidering jeans with personal motifs
- Creating patchwork from old garments
- Decorating denim jackets
This trend aligns with today’s maker movement. Platforms like YouTube and Pinterest are filled with 70s-inspired DIY tutorials, encouraging a new generation to personalize their style.
Modern DIY 70s Projects
- Rit Dye’s Tie-Dye Kits: Everything you need for groovy tees.
- DMC’s Embroidery Patterns: 70s-inspired designs for jeans.
- Wool and the Gang’s Crochet Sets: Make your own granny squares.
Pro Tip: Transform an old denim jacket into a 70s masterpiece. Use Levi’s Tailor Shop patches and embroidery services for a professional touch.
From Runway to Reality: 70s Fashion in Modern Times
High fashion has been instrumental in the 70s revival. Recent runway shows have been awash with retro references:
- Gucci’s Fall 2021 collection featured wide-leg suits
- Celine’s Spring 2020 line showcased peasant blouses
- Valentino’s Resort 2022 had a distinct disco flair
- Missoni’s signature zigzags are forever 70s
But it’s not just haute couture. Fast-fashion giants like H&M and Zara regularly release 70s-inspired pieces, making the trend accessible to all.
The 70s Home: Fashion Beyond the Closet
The 70s aesthetic wasn’t confined to clothing; it permeated every aspect of life, especially home decor.
| Decor Element | 70s Features | Modern Example |
|---|---|---|
| Wallpaper | Bold patterns, earthy tones | Tempaper’s Retro Collection |
| Furniture | Low-slung, modular | Article’s Sven Sofa |
| Colors | Avocado green, harvest gold | Farrow & Ball’s 70s Palette |
Pro Tip: A single 70s decor piece can set the tone. Try a sunburst mirror from West Elm’s Mid-Century Collection for instant retro flair.
This “fashion for the home” trend continues today, with brands like Urban Outfitters and CB2 offering full 70s-inspired home lines.
Denim Galore: Beyond Bell-Bottoms
While bell-bottoms were the 70s denim star, they weren’t the only jean in town.
- Denim jumpsuits (think Charlie’s Angels)
- High-waisted, straight-leg “Mom jeans”
- Embellished denim jackets
- Patchwork denim everything
Today’s 70s Denim
- Madewell’s Rigid Denim: Capturing that authentic 70s feel.
- Citizens of Humanity’s 70s Flares: Premium denim with a retro cut.
- Levi’s Vintage Collection: Exact reproductions of 70s styles.
Pro Tip: For a full 70s denim look, pair high-waisted jeans with a denim shirt. Gap’s Western Denim Shirt is a perfect match.
Fragrance: The Scent of the 70s
Fashion in the 70s was a full-sensory experience, with iconic fragrances completing many looks.
| Fragrance | Notes | Modern Counterpart |
|---|---|---|
| Halston | Bergamot, moss | Tom Ford’s Oud Wood |
| Charlie | Citrus, hyacinth | Clean Reserve’s Acqua Neroli |
| Jovan Musk | Musk, jasmine | Le Labo’s Musc 25 |
Modern perfumers often draw inspiration from these classic 70s scents, recognizing their timeless appeal.
Workwear: 70s Style at the Office
Even in professional settings, 70s fashion made its mark.
- Women rocked pantsuits, challenging norms
- Men wore wide-lapel blazers and patterned ties
- Button-up shirts featured oversized collars
- Earth tones dominated the office palette
Modern 70s Workwear
- J.Crew’s Featherweight Cashmere Blazer: 70s cut, today’s comfort.
- Banana Republic’s Wide-Leg Trousers: Perfect for power moves.
- Brooks Brothers’ Bold Stripe Ties: Straight out of a 70s boardroom.
Pro Tip: A mustard or rust-colored blouse under a neutral blazer is peak 70s office chic. Try Equipment’s Signature Silk Shirt in these hues.
Festival Fashion: The 70s Live On
The spirit of Woodstock (1969) heavily influenced 70s fashion, and its legacy continues at modern music festivals.
- Crochet tops and dresses
- Fringed vests and kimonos
- Flower crowns and headbands
- Suede and leather sandals
Festival Favorites
- Free People’s Crochet Collection: Directly inspired by 70s handcrafts.
- ASOS Design’s Festival Range: Affordable 70s-style pieces.
- Minnetonka’s Fringe Boots: A Woodstock icon, still made today.
Pro Tip: Many original 70s artisans still create festival wear. Check out Ojo de Dios on Etsy for authentic, handmade pieces.
Athletic Wear: The 70s Get Sporty
Even sportswear wasn’t immune to the 70s aesthetic.
- Short shorts (for both men and women)
- Bold, contrasting stripes
- Terry cloth headbands and wristbands
- Tube socks pulled high
Retro Athletic Brands
| Brand | 70s Icon | Current 70s-Inspired Line |
|---|---|---|
| adidas | Stan Smith Shoes | adidas Originals |
| Fila | Björn Borg’s Polo | Fila x Urban Outfitters |
| Nike | Waffle Trainer | Nike’s Pre-Love O.X. |
The resurgence of these styles aligns with today’s athleisure trend, blending comfort with retro cool.
Global Influences: 70s Fashion Without Borders
The 70s saw fashion become increasingly globalized, with styles from around the world making their mark.
- Indian kurtas and mirror-work embroidery
- Moroccan kaftans and djellabas
- Mexican huipils and embroidered blouses
- Japanese kimono-inspired jackets
Today’s Global 70s
- Johnny Was: Known for 70s-style embroidered pieces.
- Tory Burch’s Caftan Collection: Luxe takes on 70s kaftans.
- Isabel Marant’s Étoile Line: French designer, global 70s vibes.
Pro Tip: When wearing globally inspired 70s fashion, educate yourself about its origins. The Kindcraft offers great insights into traditional crafts.
The Return of 70s Fabrics
Certain materials were quintessentially 70s:
- Velour and velvet
- Corduroy (especially wide-wale)
- Satin for eveningwear
- Qiana nylon (a disco favorite)
Where to Find Them Now
- Uniqlo’s Fine-Wale Corduroy: Modern cuts, 70s texture.
- Gentle Herd’s Velour Tracksuits: A cozy nod to the 70s.
- Harmur’s Open-Back Satin Tops: Disco-ready silhouettes.
Mixing Decades: 70s with a Twist
Today’s fashion lovers often blend 70s styles with other eras.
- 70s peasant tops with 50s poodle skirts
- 70s platforms with 90s slip dresses
- 70s bell-bottoms with 80s band tees
Cross-Decade Brands
- Anna Sui: Known for mixing 70s boho with 60s mod.
- Molly Goddard: 70s volumes meet 80s colors.
- Coach 1941: 70s prairie dresses with 50s leather jackets.
Pro Tip: For a 70s-meets-90s look, pair slip-on platform sneakers from Steve Madden’s Slinky Line with a tie-front crop top.
Conclusion: The 70s Forever
The resurgence of 70s fashion is more than just a trend—it’s a testament to the decade’s innovative, boundary-pushing spirit. From the free-flowing bohemian styles to the glitzy disco looks, 70s fashion was all about self-expression, comfort, and breaking the rules.
Today, as we navigate complex social issues and environmental challenges, the 70s ethos of individuality, sustainability, and cultural appreciation feels incredibly relevant. By revisiting this iconic decade, we’re not just recycling fashion trends; we’re tapping into a powerful legacy of using style as a form of personal and political statement.
The 70s also remind us that fashion extends beyond clothing. It’s about creating a complete aesthetic that reflects our values, from the scents we wear to the spaces we inhabit. This holistic approach to style is particularly resonant in our current era, where authenticity and intentionality are highly prized.
Moreover, the 70s show us that fashion is a global language. In an increasingly interconnected world, the decade’s openness to international influences feels especially pertinent, encouraging us to appreciate and respectfully engage with diverse cultural expressions.
Whether you’re donning bell-bottoms, stepping out in platforms, or embracing your inner disco diva, remember: in 70s fashion, there are no wrong choices. It’s all about expressing your unique self, just as they did half a century ago. As Yves Saint Laurent famously said, “Fashion fades, style is eternal.” And the style of the 70s? It’s here to stay, forever grooving to its own funky beat.